"WidaTech has enabled our business to make better operational decisions. With a strong digital core, they helped us build our data infrastructure from the ground up."
Yosep Stephen
Chief Executive Officer, Accurate
Consulting & Implementation
Rebuilding The Acquisition Funnel of Indonesia’s Leading SaaS Accounting Platform
See how we helped Indonesia’s leading accounting software company reduce CAC by 46% and achieve 2.3x revenue growth through data-driven IT consulting and marketing analytics.
PROBLEM
“Even as a leading SaaS company, their growth was becoming inefficient rising CAC, limited acquisition, and fragmented data driving higher spend with diminishing returns.”
Despite being one of Indonesia’s leading SaaS companies, growth efficiency was declining. CAC was rising, acquisition volume remained limited, and teams across the funnel were working from inconsistent data, slowing decision-making. Marketing spends had reached 15% of OPEX with diminishing returns.
APPROACH
“We diagnosed growth inefficiencies, aligned the entire acquisition engine, and built a single source of truth turning fragmented execution into a unified, scalable system.”
01
Diagnose the Growth Inefficiencies
We conducted a maturity assessment across eight organizational dimensions to pinpoint where friction existed, spanning data integrity, funnel visibility, and cross-functional alignment. This clarified the root causes behind rising CAC and constrained acquisition.
02
Align the Acquisition Engine
We aligned teams across the entire user-acquisition funnel by standardizing the people, processes, and technology each function relied on. This eliminated inconsistencies in execution and created a unified operating model across marketing, product, and data.
03
Build a Single Source of Truth
We architected an end-to-end analytics layer that tracks the full lifecycle of every lead across all channels and touchpoints. This established a single, reliable source of truth, enabling faster decisions and consistent optimization across teams.
IMPACT
“We didn’t sell any growth tactics. We gave their leadership a marketing engine they could finally see clearly and once they could see it, the ROI followed.”
3x
Acquisition Volume Growth
46%
Reduction in customer acquisition cost
125%
Inbound Lead Volume Increased
85%
Acquisition tracking visibility (8.5x from 10%)
"WidaTech's solutions are sustainable and scalable, creating a solid framework and mindset. Our marketing team can now independently execute and adapt to evolving business needs."
Baskara Aji
Corporate Marketing Manager, Accurate
